For photographers

Eighty guests. Half of them need a photographer.

The wedding you are shooting is the best-qualified room you will stand in all year. Cardr hands your details over between shots, takes theirs back, and drafts the reply before anyone has googled an alternative.

Your best marketing is the job you are already doing. At a wedding you are in front of a hundred people who have just watched you work, and a good number of them are getting married, expecting, or running a business that needs headshots. Cardr shares your details in one tap with nothing for them to install, captures their name and email back in the same action, and drafts the reply from what you talked about, so a Saturday enquiry gets a real answer on the Sunday rather than the Wednesday.

The real scene

Between the speeches and the first dance.

Both hands are on a camera. Someone is asking what you charge. The window is about twelve seconds long.

Where it happens

The reception

Both hands are on a camera. Someone is asking what you charge. The window is about twelve seconds long.

  • Twelve seconds Someone asks what you charge while you are mid-frame. That is the entire opportunity.
  • Both hands They are on a camera body worth more than your car. Neither is going into a pocket for a card.
  • Venue signal Barns, cellars and country houses. The reception is worse than the lighting, which is saying something.

Every constraint above is what decides the format. A card that fails any one of the three does not get used a second time, however good it looks.

You cannot get a printed card out of a bag on the other side of the room, and you cannot type an email address into a phone with a body and two lenses hanging off you. The version that actually happens is showing a code on the phone in your pocket while they point their camera at it.

What you want back is not attention, it is an email address. A guest who has taken your Instagram handle will not remember it on Monday, and a follow is not a lead. A guest whose details are in your list gets a reply on Sunday morning, while they are still telling everyone how good the day was.

Venues are also the worst signal environment on this whole site. Country houses, barns, crypts and marquees are built out of stone and steel with no thought for a phone, and a card that is only a web page will not load in most of them. A Wallet pass opens with no signal at all, because it is already on the device.

The card itself

What it looks like on the phone.

Not a mock-up. The artwork below is drawn by the same function that draws the inside of the signed .pkpass file, in the same colours the real pass carries, so this is what Wallet shows.

Cardr UpdatedToday
NinaOkonkwo
ShootsWeddings
Books2026 open

cardr.co/nina-okonkwo

Scan or tap to savei
An example card in the dusk design. The holder is invented; the rendering is not. All eight designs are on Pro, three on the free plan.
What you get

What it does that an Instagram handle does not.

  • Takes their details, not just gives yours. The exchange runs both ways on the free plan, so a compliment at a reception turns into an email address rather than a follow you never notice.
  • Keeps the context. Notes and tags against each name, so “bride’s sister, engaged, September next year” is on the record instead of in your head.
  • Carries the whole portfolio. Instagram, website, booking link and a pricing page all sit on the card as standard link types, on the free plan.
  • Answers on Sunday. The reply is drafted from what you actually discussed, so the enquiry gets something specific while the day is still fresh.
  • Opens with no signal. Your pass is stored on your phone rather than fetched, which is the difference between a working card and a spinner in a barn with three-foot walls.
  • Updates itself. New pricing, new studio, new second-shooter arrangement: edit once and every copy already saved corrects itself on their phone.
Questions

Photographers, answered.

Do the guests need to install anything?

No. The pass goes into Apple Wallet, which is preinstalled on every iPhone and cannot be deleted. Android users open your page from the QR code and save you to their contacts from there. Nobody downloads an app at a wedding.

Will it work in a venue with no signal?

Your pass opens offline, because it lives on your phone. The guest scanning your code needs enough signal to load the page once. In a venue with genuinely nothing, the pattern that works is showing the pass, taking their email on the spot, and following up when you are back on a network.

Can I put my portfolio and prices on it?

Yes, on the free plan. Website, Instagram, a booking link and a location are all standard link types, so the card can point at your gallery and your calendar rather than just your phone number.

I shoot commercial as well as weddings. Can I have two cards?

Not on one account today. Each Cardr is a single card, so two positionings means two accounts. It is a real limitation and we would rather say it than let you find out after signing up.

What does it cost?

The card, the Apple Wallet pass, the QR code and the two-way exchange are free forever, with no card details taken. Pro is £12 a month, or £9 a month billed annually, and adds the contact memory, the drafted replies and the reminders, with a sixty-day money back guarantee.

Get started

Free forever. About a minute to build.

Nothing for the other person to install, and no card details to start.

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