The agreement.
Use Cardr for a business card that is genuinely yours. Do not use it to impersonate anyone, run a scam, or break the law. Everything below is the detail behind that.
The short version
- The card and the Apple Wallet pass are free, with no time limit.
- Pro is £12 a month or £108 a year on cardr.co, or the price shown in US dollars or euros. Cancel from your dashboard whenever you like.
- Cardr Teams is £39 a month for up to 5 people, then £8 a month for each person after that.
- Pro on cardr.co starts with 7 days free. You add a card; we email you two days before the first charge; cancel before then and you pay nothing.
- Bought Pro on cardr.co and changed your mind within 30 days of your first payment? We refund every penny. If your first payment was before 24 September 2026, you keep the 60 days you were promised. Cardr Teams gets the same 30 days, with the same grandfathering for a team that subscribed before 24 September 2026.
- To change your mind online, use Withdraw from contract here, at the foot of every page of cardr.co as well as on your dashboard’s plan card: Pro ends at once and the money comes back.
- Bought Pro in the iPhone app? Apple sells it, and Apple handles cancelling and refunds.
- Delete your account and any refund you are owed is sent automatically.
- Cardr Metal cards are made for you, so there is no 14-day change of mind. Change or cancel free until they go to be made, and a card that arrives wrong, faulty or damaged is remade free or refunded. See the terms of sale.
Who you are dealing with
Cardr is run by Cardr Technologies Ltd, a private limited company registered in England and Wales (company number 17518308), trading as Cardr. Registered office and postal address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Email: support@cardr.co.
By creating a card you accept these terms and our privacy notice. If you do not accept them, do not create a card.
You must be 16 or over to make a card, and 18 or over to buy Pro, Cardr Teams or Cardr Metal.
What you get
Cardr issues a signed Apple Wallet pass, or a Google Wallet pass on an Android phone that runs Google Wallet, that carries your business card, and hosts a public page for it. The free plan is a real product rather than a trial: you can keep a card on it indefinitely, and we do not ask for payment details to create one. It includes one AI-drafted follow-up.
Pro adds the follow-up work: drafted follow-ups for 200 people a month, follow-up reminders, the lead capture form and every pass design. The pricing page describes it in full.
Cardr Teams lets a company put its name, logo, colours and contact details on its people's cards and passes, change them from one place, and give every member Pro. It is described in full at cardr.co/teams and in the Cardr Teams section below.
Cardr supports Apple Wallet and Google Wallet. Cardr does not sell physical NFC hardware and has no CRM integrations.
Apple Wallet and Google Wallet are not ours. They are apps run by Apple and by Google, under their own terms and privacy policies, and they decide which phones and countries they work in: Apple Wallet needs an iPhone, and Google Wallet needs Android 9 or later with Google Play services, in a country where Google offers it. We make your pass and keep it up to date; we do not control the Wallet apps, and changes Apple or Google make to them are not changes to Cardr. Your page and QR code work on any phone either way.
Removing your pass. Remove it from your phone in the Wallet app whenever you like; your card and your page carry on, and you can add the pass again. Google keeps a Google Wallet pass after you remove it from your phone, and we keep it up to date while your card exists. Deleting your card expires it and empties it of your details, as the privacy notice explains.
Cardr also sells Cardr Metal: metal business cards engraved with your details and a QR code that opens your Cardr, bought once, on the terms of sale below.
Your card is your responsibility
You are responsible for the accuracy of what you publish, and for holding the rights to any photo or logo you upload. We do not review cards before they go live, but we will remove any card that impersonates another person, infringes a trade mark, or is used to defraud the people who scan it.
You keep ownership of what you put on Cardr. You give us a licence to host, copy, display and send it (to your page, your pass, Apple Wallet and Google Wallet, and the people you share with) only to run Cardr for you, ending when you delete it. Cardr’s software, designs and brand stay ours.
AI drafts. Drafted follow-ups and answers from Ask are written by an AI model from what you have saved. Check them before you send: you are responsible for what you send.
Client quotes and services on your page
With Pro you can put up to three quotes from clients on your page. Each must be the real words of a real client who agreed to be quoted, and you confirm that for each quote by ticking a box before it shows. We record the date you tick it. Change the words and you need to tick again. Do not write quotes yourself, pay or reward anyone for one, quote someone who said no, or present anything you wrote as a client's words.
Your page says the quotes are shared by you, with each client's permission. They are never presented as reviews collected by Cardr, and we never use them to promote Cardr. Anyone can report a quote to us, and we remove any quote that is not genuine or not agreed, and may remove your card if it happens again. The same applies to services and prices: show only what you really offer, at a price you really charge from. You are responsible for your page under consumer protection law, including the rules on fake reviews in the UK's Digital Markets, Competition and Consumers Act 2024.
Acceptable use
- One card per person or business you actually represent.
- No impersonation, harassment, hate content, or illegal goods and services.
- Nothing on your card that Google’s rules for Google Wallet passes forbid, such as sexually explicit material. Your card goes onto your pass, so we may remove it from Google Wallet.
- A thank-you you switch on is sent by us on your behalf to the person who just sent you their details: keep it to thanking them and what they asked for, with no marketing unless they have agreed to receive it.
- No automated scraping of other people's pages.
- No attempt to brute-force or abuse the sign-in link system to reach a card you do not own.
- No use of the contact-exchange form to collect data you have no lawful basis to collect. If you use Cardr to gather other people's details, you are a data controller for those details and the law applies to you.
Price and payment
On cardr.co, Pro costs £12 a month, or £108 a year, which is £9 a month. Where cardr.co shows Pro in US dollars or euros, it costs $15 a month or $144 a year, or €14 a month or €132 a year, and you pay in the currency the page showed you. A subscription stays in the currency it started in. Prices are the total you pay. Stripe takes payment when you subscribe, and again at the start of each month or year until you cancel.
Buying from outside the UK. If you buy Pro or Cardr Teams on cardr.co from outside the UK, Onelink, Stripe’s merchant of record service, sells it to you on our behalf. When it does, checkout says “Sold through Onelink”, your statement shows LINK.COM* CARDR, and your receipts and invoices come from Onelink. Prices include any sales tax, VAT or GST, which Onelink collects and pays to your country’s tax authority. Checkout may offer to show the price in your own currency, converted by Stripe; you can still pay in the currency cardr.co showed you. You can manage the payment, your card and the subscription at link.com as well as from your dashboard. Outside the UK, Pro and Cardr Teams are sold through Onelink; if checkout cannot do that, it will not take your payment, and you can write to us instead. Everything else in these terms applies as it does to anyone, including the trial and the refund promise below: ask us and we refund you. We are still the business your contract for Pro or Cardr Teams is with: we provide it, answer for it and honour your rights below, including the right to withdraw. When you withdraw or we refund you, we cancel and refund through Stripe, and Onelink also emails you its own confirmation of the refund.
The 7-day Pro trial. The first time you start Pro on cardr.co you get 7 days free. You give card details at the start, and nothing is charged during the 7 days. Two days before the first charge we email you the date and the amount, with a link to cancel. Cancel before the 7 days end and you pay nothing; otherwise Pro continues on the plan you chose (monthly unless you picked yearly), and Stripe takes the first payment when the 7 days end. There is one trial per person: a later subscription, on any card of yours, starts paid. A free month earned through a referral counts as your trial.
Buying in the iPhone app. If you subscribe to Pro in the Cardr iPhone app, you buy it from Apple through the App Store, at the price the App Store shows you before you confirm, and Apple's own terms govern that purchase. Apple takes the payment, renews the subscription, and handles cancelling and refunds; we cannot do any of those for an App Store purchase. Manage or cancel it in Settings on your iPhone: tap your name, then Subscriptions. To ask Apple for a refund, go to reportaproblem.apple.com. Pro itself is the same however you pay for it.
Before a yearly plan bought on cardr.co renews, we email you to say when it will renew and for how much, so you can cancel first if you want to.
If a payment fails, Stripe tries again over the following days and emails you so you can update your card. If it still cannot be collected, your card moves to the free plan. Nothing is deleted.
If we change the price of a plan you are on, we will email you at least 30 days before the change applies, and you can cancel before then.
Your right to cancel
Your statutory 14-day right. If you are a consumer in the UK, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you 14 days from the start of a subscription to cancel it, with no reason needed.
In the EU. If you are a consumer in the European Union, the law of your country gives you the same right: 14 days from the day the subscription starts to withdraw from it, with no reason needed.
At checkout you ask us to start Pro straight away. If you then cancel within the 14 days, the law would let us keep a proportionate amount for the days you used. We do not: our promise below refunds all of it, and runs for 30 days from your first payment.
Withdrawing online. Use Withdraw from contract here: it is at the foot of every page of cardr.co, on the plan card in your dashboard (You, then Plan) for as long as you can withdraw, and at cardr.co/withdraw. Confirm your name and the contract, then press Confirm withdrawal. Pro ends straight away, every payment comes back to the way you paid, and we email you a confirmation of what you sent and when. It is open for 14 days from the start of the subscription, or until our promise below ends if that is later. You can also email us to withdraw.
For Pro bought in the App Store, your cancellation and refund rights are Apple's to honour, under Apple's terms.
Cardr Metal cards are made for you, so this 14-day right does not apply to them; the Cardr Metal terms of sale say what does.
Changing your mind. For Pro bought on cardr.co, tell us within 30 days of your first payment, or use Withdraw from contract here, and we refund every payment you have made, in full. If your first payment for Pro was made before 24 September 2026, the 60 days you were promised then still apply, to that subscription and to any later one. For Cardr Teams, tell us within 30 days of the team's first payment and we refund every payment the team has made, in full; if the team's first payment was made before 24 September 2026, it keeps the 60 days it was promised then. The person who pays for the team asks. No form and no questions. The refund goes back to the card you paid with, and you keep your card on the free plan. This applies once per person, or once per team. Apple, not Cardr, refunds App Store purchases, so this cannot cover them.
Referrals
Share your link or code. If someone makes their first card through it, they get their first month of Pro free when they start Pro on cardr.co, as long as they have not had a Cardr trial before. It is their trial: they give card details at the start, and Pro carries on at the normal price unless they cancel. Once their first payment for Pro has passed the 30 days in which it can be refunded, you earn one month of Pro: a month’s price off your next Pro bill or, while you are on the free plan, a free first month when you start Pro. You can earn up to 12 months in any 12 months. You cannot refer yourself, or another account, email address or payment card of yours. A free month is given once per person, earned months have no cash value, and we take a month back, or do not give it, if the payment that earned it is refunded or the referral was not genuine.
Cardr Teams
Who the customer is. The person who subscribes a team to Cardr Teams is our customer for it, and pays for it. The other people on the team each keep their own account under these terms.
Price. On cardr.co, Cardr Teams costs £39 a month including up to 5 members, and £8 a month for each member after that, or £390 a year and £80 a year for each member after the first 5. Checkout also offers the same plan in US dollars ($49 and $10 a month) and euros (€45 and €9 a month). Prices are the total you pay. A member is counted once they have claimed their card; pending invitations are not charged, and a member who already pays for Pro on their own is not charged twice. When a member is added or removed part way through a period, Stripe adjusts the next invoice for the days that remain, and the team page shows the change before an invitation is sent.
Trial. A new team gets 30 days of Cardr Teams free, starting when a second person joins, or on a later date the team chooses, up to 60 days ahead. We do not ask for payment details for the trial. It may be extended by 14 days once members' cards are in use; the team page says when. A trial that has started can be moved to a later date once, in its first three days. There is one Teams trial per person: a team set up by someone who has had one already starts on a paid plan.
The company's details and the member's card. The company decides what its details on members' cards say, and is responsible for holding the rights to its name and logo. Each member owns their card, their name, photo and personal links, their contacts and their private notes; the company cannot see a member's contacts or notes. When a member leaves or is removed, the company's details come off their card and pass and the member keeps everything else.
Cancelling. The person who pays cancels from the team's Billing page. The plan carries on to the end of the period paid for; after that, members keep their cards, and central updates and team Pro stop.
Data we process for you
When you use Cardr to keep details of people you meet, or a company uses Cardr Teams for its people, you (or the company) decide why and how those details are used and are their controller; we process them for you as your processor. For that processing, under Article 28(3) of the UK GDPR (and the EU GDPR where it applies), we:
- act only on your documented instructions, which are these terms and how you use Cardr, unless the law requires otherwise, in which case we tell you first unless the law forbids it;
- make sure everyone who handles the data is bound to confidentiality;
- keep it secure as described in the privacy notice;
- use only the sub-processors listed in our privacy notice, give you 14 days’ notice by email of any change so you can object, and hold each to the same obligations;
- help you answer requests from the people concerned;
- help you with security, breach notification, impact assessments and consultation with the regulator;
- delete the data when you delete it or your account, and give you an export at any time;
- give you the information needed to show we meet these obligations, and allow audits at reasonable notice.
We tell you without undue delay after becoming aware of a personal data breach affecting your data. Transfers outside the UK are protected as the privacy notice describes.
Cardr Metal: terms of sale
Who sells them. Cardr Metal business cards are sold by Cardr Technologies Ltd, a private limited company registered in England and Wales (company number 17518308), trading as Cardr, of 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Ordering them means you accept these terms of sale, alongside the rest of this agreement. You do not need a Cardr account to order.
Price. Each pack's price is on the product page and shown again before you pay. Prices are the total you pay, as they are for the rest of Cardr. What delivery costs, and where we deliver, is on the Delivery page and shown before you pay.
Months of Cardr Pro. The 100 and 250 packs include 3 months and a year of Cardr Pro, on the Cardr your order is for. If you do not pay for Pro, the months start when you pay for the cards, and add to any free Pro you already have. If you already pay for Pro, or your team does, you get their value as a credit on that Pro bill instead, made when your cards go to be made; if Apple bills your Pro, the months start when that subscription ends. The months have no cash value and are not refunded separately. If you cancel your order, the months, or the credit, are taken back. Pro’s own 14-day right to cancel and our refund promise do not apply to months included with cards, because you did not pay for them separately.
When the contract is made. The contract to buy your cards is made when you pay and we confirm your order by email. While ordering works by reservation, a reserved order is not yet a sale: you pay only once you have approved your proof, and you can say no instead.
Made for you. Every pack is engraved with the details you give us, so the cards are personalised goods, and the 14-day right to cancel under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 does not apply to them (regulation 28(1)(b)). You are responsible for the details you ask us to engrave being accurate and yours to use. We do not engrave anything that impersonates someone, infringes a trade mark or is unlawful; if we refuse an order for that reason, we refund what you paid in full.
The design check. Every design is checked by hand before it is made. If a detail looks wrong or will not engrave well, we email you before anything is made. We engrave your details exactly as you give them, so check every letter.
Changing or cancelling. You can change or cancel free until your cards go to be made, and if you have paid, cancelling refunds you in full. Once they have gone to be made, the order cannot be changed or cancelled.
Delivery. Our dates are estimates, and the estimated arrival shown before you pay, for where you are, is the period we agree to deliver in, counted from the day you pay. The Delivery page gives that period for every destination. If no period is agreed, the Consumer Rights Act 2015 (section 28) says we deliver without undue delay and within 30 days of the day you pay. If we miss the agreed period, you can give us a further reasonable time to deliver, and if we miss that too, cancel for a full refund; if you told us before you ordered that the date was essential, you can cancel as soon as it is missed. Your cards are our responsibility until they are in your hands: if a parcel is lost, we make them again and post them free. We deliver Cardr Metal to addresses in the UK only for now. Outside the UK, you can join the waitlist on the product page, and we will email you once if we start delivering to your country.
If something is wrong. If a card arrives wrong, faulty or damaged, we remake it free or refund you. Returns explains how, and sets no deadline of our own. That is in addition to your rights under the Consumer Rights Act 2015, which nothing in these terms limits.
Liability. "Our liability to you", below, applies to Cardr Metal as it does to the rest of Cardr.
Cancelling Pro
Cancel at any time from your dashboard: You, then under Plan, Cancel or pause (Cancel on a yearly plan, during a free trial or while Pro is paused), then Cancel Pro. You can also cancel in Manage billing. You do not have to give a reason. We confirm every cancellation by email. Pro carries on until the end of the month or year you have paid for, and then your card moves to the free plan rather than disappearing. Outside that refund window we do not refund the part of a period that has already started, except when you delete your account, below. Cancelling lets Pro run to the end of the period; to end it now and have your money back while you can still withdraw, use Withdraw from contract here instead.
Pausing. On a monthly plan you can pause Pro instead, for 1, 2 or 3 months, once in any 12 months, from the same place. The pause starts when the month you have paid for ends. Nothing is charged while Pro is paused, and Pro’s features (follow-up drafts, reminders, the capture form, Ask beyond its free answers, and choosing a Pro design you are not already wearing) stop until it restarts. Your card, the design you wear, your contacts and your notes stay. Pro restarts by itself at the end of the pause and is charged then at your monthly price; we email you when you pause it and again 7 days before it ends. You can restart it sooner, which charges a month that day and starts a new monthly period, or cancel instead. A pause does not extend the time to change your mind, which counts from your first payment.
If you bought Pro in the iPhone app, cancel it in Settings on your iPhone instead: tap your name, then Subscriptions. It works the same way: Pro carries on to the end of the period Apple has charged for.
Deleting your account
You can delete your account from your dashboard at any time. That ends this agreement, cancels Pro bought on cardr.co immediately, and erases your data as the privacy notice describes. Because that Pro stops the moment you delete, we refund automatically:
- within 30 days of your first payment (60 days if your first payment was before 24 September 2026): every payment, in full (once per person, counted from your first payment for Pro, as above);
- on a yearly plan after that: the whole months you have not used;
- on a monthly plan after that: nothing, because the month you are in has already started, and nothing further is charged.
If you own a Cardr Team. Deleting your account hands the team to its longest-standing admin or, without one, its longest-standing member. If nobody else is in it, the team closes with your account and its subscription ends at once: nothing further is charged, and no refund is made automatically. Within 30 days of the team’s first payment, ask us and we refund it as above.
The delete screen shows what you will get back before you confirm. Refunds usually reach your card within 5 to 10 working days, depending on your bank.
If Apple bills your Pro, deleting your account does not stop Apple charging you. Cancel the subscription in Settings on your iPhone as well; the delete screen reminds you. Refunds for App Store purchases come from Apple, at reportaproblem.apple.com.
The Cardr iPhone app
If you use the Cardr app for iPhone, these terms are between you and us, not Apple. We, not Apple, are responsible for the app and its content, its maintenance and support, and any claim about it (including product liability, legal or regulatory compliance, consumer protection and intellectual-property claims). We license you to use the app on Apple-branded devices you own or control, as Apple’s Usage Rules allow. If the app fails to meet a warranty that applies to it, you may tell Apple and Apple will refund what you paid for the app; Apple has no other warranty obligation. You confirm you are not in a country subject to a US government embargo and are not on a US government list of prohibited or restricted parties. You must comply with third-party terms (for example your mobile carrier’s) when using the app. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. Questions or complaints about the app: support@cardr.co, or the address above.
Availability and your data
We work to keep Cardr available and your data safe, but we offer no formal service level on the free plan, so keep your own copy of anything important. You can export your contacts at any time. We may change or withdraw features. Where a change takes away something a paid plan includes, we will tell you first, and you can cancel with a refund of the unused part.
Our liability to you
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.
If you are a consumer, we are responsible for loss or damage you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable. Your rights under the Consumer Rights Act 2015, including that a digital service must be of satisfactory quality, fit for purpose and as described, apply alongside these terms and are not affected by them.
If you are a business, our total liability arising out of the agreement is limited to the greater of £100 or the fees you paid us in the twelve months before the claim, and we are not liable for loss of profit, loss of business, or loss of anticipated savings.
What we promise not to do
We will not sell your personal data, run advertising on your page, put promotional content on a paying customer's card, or use your data to train a machine-learning model. How we do handle data is set out in the privacy notice.
Ending the agreement
You can end the agreement at any time by deleting your account. We may suspend or close an account that breaks these terms. Where it is reasonable, we will warn you first and give you a chance to put it right. If we close a paid account for a reason that is not your fault, we refund the unused part of the period.
Changes to these terms
If we materially change these terms, we will email active users at least 14 days before the change takes effect. If you do not accept the change, you can cancel before it applies.
Complaints, law and jurisdiction
If something has gone wrong, email support@cardr.co. We reply within five working days at the latest, and usually much sooner. Our help page answers the common questions.
These terms and any dispute arising from them are governed by the law of England and Wales. If you are a consumer, you may bring proceedings in the courts of England and Wales or, if you live in Scotland or Northern Ireland, in the courts there. If you are a business, the courts of England and Wales have exclusive jurisdiction.
If you are a consumer living outside the UK, you also keep the protection of the mandatory consumer laws of the country where you live, and you may bring proceedings in the courts there.