Counselling work does not arrive from marketing at clients. It arrives from GPs, supervisors, other therapists and the two directories you are listed in. Cardr is built for that side of the room: a card for colleagues, a list of who actually refers, and nothing automated pointed at anybody vulnerable.
For a private practice the marketing surface is other professionals, not clients. Handing a business card to somebody in session is inappropriate, and chasing an enquiry from a distressed person is worse. What actually fills a practice is being the person a GP, a supervisor, an EAP coordinator or another therapist remembers when they have someone they cannot take. Cardr is a card for that network, plus a record of who refers and who only said they would.
Three places the work actually comes from, and none of them is a client.
The peer network
Three places the work actually comes from, and none of them is a client.
Every constraint above is what decides the format. A card that fails any one of the three does not get used a second time, however good it looks.
Private practice fills through the peer network. A supervision group, a CPD day, a local network of practitioners, the GP surgery that has your details somewhere. Those are ordinary professional handovers, and they are the only place a business card belongs in this work at all.
What matters about them is memory. A therapist who cannot take a referral passes it to whoever they can bring to mind, and that is decided months after you met. Being on their phone rather than in a pile of CPD-day paper is a real advantage, and it costs nothing to have.
The second half is knowing who actually sends people. Most practitioners have a rough sense and it is usually wrong. A list with a note against each name turns that into something you can see, which changes who you make the effort to stay in touch with.
Not a mock-up. The artwork below is drawn by the same function that draws the inside of the signed .pkpass file, in the same colours the real pass carries, so this is what Wallet shows.
cardr.co/ruth-ellery
The scene changes by trade, but the mechanism does not. See every version of this page.
Your next engagement is almost always somebody who was in the last one.
Also forPersonal trainersNobody on a gym floor is carrying a wallet. Both of you have a phone.
Also forFreelancersNo marketing department, and no quiet quarter to build a pipeline in.
PricingFree forever, or £12 a monthWhat each plan includes, and the sixty-day guarantee.
That is your clinical judgement and your professional body’s guidance, not ours. What we would say is that the product is designed for the colleague side of the work, and the follow-up drafting exists for a professional contact you met at a CPD day, not for somebody in distress. Nothing in Cardr sends anything automatically, which is deliberate.
Yes, and it is probably the single most useful thing you can put on it. Availability is what decides whether a colleague refers to you this month, and it is the thing most out of date on every printed card and directory listing. Edit it once and every copy already saved updates itself.
No, and it must not be used as one. It holds a contact and a short note so you can remember a professional relationship. Nothing clinical, identifiable or session-related belongs in it. Our privacy page sets out what is stored, and Pro exports everything to CSV or vCard so nothing is trapped here.
No. Counselling Directory, BACP and Psychology Today are where clients search, and you should stay on them. This is for the professional handovers those directories do not cover, and for keeping the network that refers to you in a form you can actually see.
The card, the Apple Wallet pass and the two-way exchange are free forever, with no card details taken. Pro is £12 a month, or £9 billed annually, and adds the contact memory, notes and tags, the drafted messages and the reminders. Sixty-day money back guarantee.
Nothing for the other person to install, and no card details to start.