For event professionals

Three days. Four hundred conversations.

A show produces more contacts than any other environment and converts fewer of them than anyone admits, because the follow-up lands two weeks late. Cardr captures the exchange on the floor and drafts the messages while the show is still on.

The problem with a show is not lead volume, it is that the volume arrives all at once and decays fast. Four hundred conversations over three days, then a fortnight of admin before anybody hears from you, by which point they have spoken to your competitors. Cardr captures each exchange on the floor with nothing for the visitor to install, holds your note against the name, and drafts the follow-ups so they can go out on the Thursday rather than the following month.

The real scene

The stand, hour six, day two.

The badge scanner is rented, the wifi is oversubscribed, and nobody on the stand can remember anything.

Where it happens

The stand

The badge scanner is rented, the wifi is oversubscribed, and nobody on the stand can remember anything.

  • Rented scanner The badge scanner belongs to the venue, and so does the data, until somebody exports it for you.
  • Bad wifi Two thousand phones on one mast. Anything that has to load, does not.
  • Nobody remembers By day two the stand team cannot tell you which of four hundred conversations was the one worth having.

Every constraint above is what decides the format. A card that fails any one of the three does not get used a second time, however good it looks.

Show leads have a specific failure mode. The scanner captures a name and a company and nothing about the conversation, so two weeks later you have a spreadsheet of four hundred identical rows and no way to tell the buyer from the person who wanted a tote bag. Everyone gets the same email and it performs like the same email.

What makes a show lead convert is the sentence somebody said on the stand. Capturing it has to take three seconds, on the phone in your hand, in the middle of a conversation, because there is another visitor waiting.

Show wifi is the other constraint and it is worse than people expect. Halls are steel boxes with several thousand phones in them. Your Wallet pass opens with no signal because it is already on your device, which is not true of anything that has to be fetched.

The card itself

What it looks like on the phone.

Not a mock-up. The artwork below is drawn by the same function that draws the inside of the signed .pkpass file, in the same colours the real pass carries, so this is what Wallet shows.

Cardr UpdatedToday
EDITION 01 RosaDelgado
RunsConferences
ScaleUp to 2,000

cardr.co/rosa-delgado

Scan or tap to savei
An example card in the aurora design. The holder is invented; the rendering is not. All eight designs are on Pro, three on the free plan.
What you get

Volume, with the context attached.

  • Two-way exchange on the free plan. Their details come back to you without renting anything.
  • The sentence that matters, captured. Notes and tags per contact, so the buyer and the tote bag are not the same row.
  • Follow-ups drafted from that note. Fifty a month on Pro. The difference between a show that pays and one that does not is usually the speed of this step.
  • Works when the hall wifi does not. Your pass is stored on your phone rather than fetched.
  • Nothing to install at the stand. Apple Wallet is already on their phone. A download request costs you the visitor.
  • Export it all. CSV and vCard on Pro, so the list goes into whatever the company runs on. There are no CRM integrations and no team account, which matters if the whole stand is meant to share a pool.
Questions

Event professionals, answered.

Can the whole stand team share one lead pool?

Not today. There is no team account, no shared pool and no admin console, so each person on the stand would have their own account and their own list, exported and merged afterwards. For a large stand that is a real limitation.

Is this a replacement for a badge scanner?

Partly, and honestly not entirely. A scanner reads the organiser's badge data, which Cardr has no access to. What Cardr does is capture the visitor's own details, plus your note on the conversation, without renting hardware. Some teams run both.

Will it work with bad hall wifi?

Your pass opens offline because it lives on your phone. The visitor scanning your QR code needs enough signal to load the page once, which in a bad hall may mean stepping to the aisle. Nothing on the web gets around a dead hall entirely.

Does the visitor need an app?

No. Apple Wallet is preinstalled on every iPhone and cannot be deleted. Android users open your page from the QR code and save you to their contacts from there.

What does it cost?

Free forever for the card and the two-way exchange, with no card details taken. Pro is £12 per person per month, or £9 a month billed annually, for the contact memory, the drafted follow-ups and the reminders, with a sixty-day money back guarantee.

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Nothing for the other person to install, and no card details to start.

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