For hairdressers and barbers

They loved it. Then they lost your number.

Rebooking is the entire economics of a chair, and it fails for the dullest reason there is: they cannot find you. Cardr puts you in their Apple Wallet, keeps their number on your side, and writes the nudge six weeks later.

A client who does not rebook usually has not gone elsewhere. They have just lost you. Your number is in a text from four months ago, your salon changed, or you went independent and they never got the message. Cardr puts your card in Apple Wallet where it cannot be deleted or buried, keeps their number and their preferences on your side, and drafts the rebooking nudge at the point in the cycle where it actually lands.

The real scene

At the till, not at a trade show.

The forty seconds while they pay is when a returning client is made or lost.

Where it happens

The till

The forty seconds while they pay is when a returning client is made or lost.

  • Forty seconds The time it takes them to pay. A returning client is made or lost inside it.
  • Card machine Your hands are on the terminal and theirs are on a phone or a purse. Nothing is free.
  • Rebook or lose If they leave without the next appointment, the six-week gap does the deciding for you.

Every constraint above is what decides the format. A card that fails any one of the three does not get used a second time, however good it looks.

Everything in a salon competes for that window. They are getting a coat on, the next client is in the doorway, and the rebooking conversation is the one that quietly gets skipped. Handing over a paper appointment card assumes it survives a handbag, which it does not.

What survives is a pass in Apple Wallet. It sits alongside their boarding passes and their coffee card, it does not get deleted in a clear-out of apps, and it carries your booking link so the next appointment is one tap and not a phone call during your working hours.

If you are mobile, or you have gone independent and taken a chair somewhere new, this matters twice over. Every client who saved your card gets the new address and the new number on their phone without you finding two hundred people in an old phonebook.

The card itself

What it looks like on the phone.

Not a mock-up. The artwork below is drawn by the same function that draws the inside of the signed .pkpass file, in the same colours the real pass carries, so this is what Wallet shows.

Cardr UpdatedToday
LeahBrannigan
ChairColour
RebookSix weeks

cardr.co/leah-brannigan

Scan or tap to savei
An example card in the oxblood design. The holder is invented; the rendering is not. All eight designs are on Pro, three on the free plan.
What you get

The rebook, not just the first visit.

  • Booking link on the card. One tap from Wallet to your calendar, on the free plan. The single highest-value link a chair can carry.
  • Their number on your side. The exchange is two-way, so you are not relying on them having saved you.
  • What they had, remembered. Notes and tags per client, so the colour formula, the fringe argument and the fact they are getting married in May are attached to the name.
  • The six-week nudge. Reminders on Pro, at the point in the cycle where a rebook is still a rebook rather than a fresh start somewhere else.
  • Follow the chair, not the salon. Go independent, go mobile, change premises: edit once and every saved card updates itself.
  • Review link and Instagram, free. Both are standard link types, so the ask is one tap at the end rather than a text you never send.
Questions

Hairdressers, answered.

Does my client need to download anything?

No. The pass goes into Apple Wallet, which Apple preinstalls on every iPhone and which cannot be deleted. Android users open your page from the QR code and save you to their contacts from there. Nothing to install, no account, no email required first.

I am mobile. Does the card work at their house?

Yes, and better than most alternatives. Your pass opens with no signal, so it works in a flat with bad reception. They need enough signal to load your page once when they scan the code.

What happens if I move salon or go independent?

You edit the card once and every copy already in a client's Apple Wallet updates on their phone. That is the main reason a Wallet pass beats a paper appointment card or a number in an old text.

Can I put my booking system on it?

Yes. A booking link is one of the standard link types on the free plan, so it works with whatever system you already use. Cardr does not replace your booking software and does not try to.

What does it cost?

The card, the Apple Wallet pass and the two-way exchange are free forever, with no card details taken. Pro is £12 a month, or £9 a month billed annually, and adds the client notes, the drafted messages and the rebooking reminders. Sixty-day money back guarantee.

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