For accountants

January is not when you win the client.

The practice year has a shape, and business development happens in the flat bits nobody plans for. Cardr captures introductions the moment they happen and does the following up in the weeks when you actually have the time.

Practices grow on referral, and referrals arrive at the least convenient moment. A client mentions their brother-in-law is going self-employed, somebody at a chamber event asks about incorporating, an introducer sends someone over. Cardr makes the handover one tap with nothing for them to install, captures the detail against the name, and drafts the follow-up so an introduction does not sit in your inbox until the deadline has passed.

The real scene

The chamber event, and the client who knows someone.

Two channels, both entirely conversational, and neither has a system behind it.

Where it happens

The chamber event

Two channels, both entirely conversational, and neither has a system behind it.

  • Two channels Referrals and local events. Both are entirely conversational and neither has a system behind it.
  • No system The chamber breakfast produces names on the back of an agenda, which is where they stay.
  • Seasonal The person you met in June decides in December. Nothing bridges that gap by itself.

Every constraint above is what decides the format. A card that fails any one of the three does not get used a second time, however good it looks.

Almost nothing in a practice’s growth is a marketing campaign. It is a client saying they know someone, an introducer passing a name over the phone, or forty minutes at a local business breakfast. All of it is verbal, none of it is recorded, and it competes for attention with a compliance calendar that does not move.

So the introduction has to be captured in the moment it is made, with something better than typing a name into your phone while somebody talks. And it has to hold the context: which service they need, when their year end falls, who introduced them.

The seasonality does the rest of the damage. Something mentioned in the second week of January will not be actioned in January. A record that is still there and still specific in February is what turns it into a client.

The card itself

What it looks like on the phone.

Not a mock-up. The artwork below is drawn by the same function that draws the inside of the signed .pkpass file, in the same colours the real pass carries, so this is what Wallet shows.

Cardr UpdatedToday
HelenAshby
ServesOwner-managed
Year endAny

cardr.co/helen-ashby

Scan or tap to savei
An example card in the brand color design. The holder is invented; the rendering is not. All eight designs are on Pro, three on the free plan.
What you get

Referrals that survive the deadline.

  • Two-way capture, free. An introduction ends with their number and email on your side rather than a name in a notebook.
  • The relevant facts attached. Notes and tags per contact: the service, the year end, the trading status, who sent them.
  • Follow-ups drafted. Fifty a month on Pro, written from that note, so an evening produces ten real messages rather than two.
  • Reminders around the calendar. “After the 31st” is a perfectly good plan, right up until the 31st arrives and you have forgotten.
  • Introducers tagged. Tag who sent whom and the referral network stops being a feeling and starts being a list.
  • Details always current. New office, new number, new partner structure: edit once and every saved card corrects itself.
Questions

Accountants, answered.

Is it appropriate for a regulated practice?

Cardr is a business card and contact tool. It holds contact details and your own notes, not client accounting records. Anything covered by your professional body's rules on client data and record keeping stays in whatever system you already use for it. Read our privacy notice and check it against your practice's policy before you rely on it.

Can the whole practice use it?

Each person would need their own account. There is no practice account, no shared contact pool and no admin console today, so it works as an individual tool rather than a firm-wide system.

Does it connect to Xero, Sage or a practice management system?

No. Cardr has no integrations. It exports contacts to CSV and vCard on Pro, which covers a manual import into whatever you use.

Does the person I meet need an app?

No. The pass goes into Apple Wallet, preinstalled on every iPhone and undeletable. Android users open your page from the QR code and save you to their contacts. There is nothing to download and no account to create.

What does it cost?

The card, the Apple Wallet pass and the two-way exchange are free forever, with no card details taken. Pro is £12 a month, or £9 a month billed annually, adding the searchable contact memory, drafted follow-ups and reminders, with a sixty-day money back guarantee.

Get started

Free forever. About a minute to build.

Nothing for the other person to install, and no card details to start.

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