Brand Color: a business card template in your color.
Brand Color is a digital business card template that fills the whole Apple Wallet pass with one color you choose, usually your logo's. Cardr then sets the type in white or near-black, whichever reads better on that color. Until you choose, it is a plain light card. It is on Pro.
Pro design · Starts free in Oxford · Switch to Brand Color on Pro
cardr.co/daniel-osei
What it is made of.
With no color chosen, a near-white ground (#fbfbfd to #f4f4f6) with a short dark rule above your name, which is what the example here shows. Once you enter a hex value, the pass background becomes that color edge to edge, and your card page and its preview art take it too, with a soft light-to-shadow wash and a large faint initial. The ink is decided by measured contrast, not by a lightness cut-off, so an orange or a teal gets near-black type where a crude rule would have put white.
#fbfbfd#f4f4f6
- Plan
- Pro ($15 a month or $12 a month billed annually, with 7 days free)
- Wallet layout
- Plain (generic): your name is live text, no artwork band
- Name set in
- Apple's system font, set by Wallet
- Colors
-
#fbfbfd #f4f4f6 - Pass colors
- Text
#1d1d1fon#f7f7f9 - From your name
- No: the design is the same for everyone who wears it
Who should wear Brand Color.
Businesses that already have a color people recognize: a trade with a liveried van, a studio, a shop, a team that wants every card to match the website. If your brand color is pale or very bright, check it on the preview first; the card is going to be that color all over.
How it reads in a dim room.
It depends on your color, and Cardr does the arithmetic for you: the type is whichever of white or near-black has more contrast against it. A mid-tone brand color is the one case to watch, since neither ink can reach the ratios the dark designs get. The QR code is unaffected, because Wallet always draws it on its own white plate.
15.7:1text contrast · 7:1 is the bar
Measured from the pass's own colors before you choose yours, by the WCAG contrast formula. 21:1 is black on white; the line marks 7:1, the bar for small text. This is a light card.
Top to bottom, on the pass.
cardr.co/daniel-osei
- Name, as text
- Role and company
- QR, opens your page
- Links, on the back
- Your name, at the topSet by Wallet as live text, with your photo, or a monogram of your initials until you add one, as the thumbnail beside it.
- Your role and companyOne row under the name.
- Your email and phoneTappable on your own phone.
- The QR codeOn the white plate Wallet draws at the bottom. It opens your page at cardr.co/yourname.
- The back of the passYour page link and every link you added.
Brand Color ships as Wallet's plain layout rather than an artwork band: your name is set by Wallet as live text, which is why a very long name is shortened to first and last name on the front and given in full on the back.
Start free, wear Brand Color on Pro.
Your card is made in Oxford first. Start Pro ($15 a month or $12 a month billed annually, with 7 days free) and switch to Brand Color in your card's editor. What Pro includes.
Brand Color, answered.
Can I use my exact brand hex code?
Yes. You enter the hex value in your card's editor, and the pass and your card page both take it.
What if my brand color is light?
The type turns near-black. Cardr measures the contrast of both inks against your color and uses the stronger one, and your card page's art follows the same rule, so the page and the pass always match.
Can I use two colors?
That is Custom Gradient, which builds the card from two colors you choose. Brand Color takes one.
How do I get Brand Color on my card?
Make your card free (it starts in Oxford), then start Pro and pick Brand Color in your card's editor. Pro is $15 a month or $12 a month billed annually, with 7 days free. Your pass redraws itself in Wallet.
Start your card free today.
Free in Oxford today, and Brand Color whenever you start Pro. Your details change any time without reissuing anything.