Comparison

Digital business cards vs paper.

Paper is a better object. Digital is a better record. Here is the row-by-row version, including the four moments we would still hand somebody a printed card.

A paper business card is a better object. A digital business card is a better record. Paper needs no phone, no signal and no explanation, and that still counts for something in a loud room. But it is wrong from the day your number changes, it tells you nothing about who kept one, and it gives you nothing back. A digital card corrects itself everywhere at once and can return the other person’s details to you in the same action. If you only care about the four seconds of the handover, paper wins. If you care about the three days afterwards, it is not close.

Side by side

Digital business cards vs paper, row by row.

Including the four rows where paper wins, because a table where one column wins everything is an advert.

Paper and digital business cards compared
PaperDigital
Works with no phone, no signal, no camera Yes The Apple Wallet pass works offline; a link does not
Needs no explanation at the moment of handover Yes Usually one sentence
Survives being pocketed by someone half-listening Yes It is already saved, or it is not
Feels like something Yes Honestly, no
Still correct after you change job No, and never again Yes, every copy already handed out
Tells you who took one No Yes
Gives you their details back No Yes, if it does a two-way exchange
Cost to change a phone number A reprint, or a box you cannot use Nothing
Can be sent to someone not in the room No Yes
Runs out Yes, usually at the worst moment No
The real comparison

Paper does not lose to digital. It loses to Thursday.

Put a printed card and a digital one side by side at the moment of the handshake and paper holds up fine. The comparison that actually decides it happens three days later. The paper card is in a jacket pocket, in a bag, or already in a bin, and you have no idea which. You cannot tell who kept one. You have nothing to work from. Every card you handed out was information leaving you, and none of it came back.

What replaces it

The handover, in both directions.

The stage that has no paper equivalent at all is the third one.

A printed card can do stage one. It cannot do stages two, three or four, and stage three is the one that changes what the object is for.
When paper still wins

Keep a few in the glovebox.

There are four situations where we would hand over a printed card, and we would rather say so than pretend otherwise.

  1. They visibly do not want to get their phone out. Some people are holding a drink, some are in a hurry, and some have decided in advance that this is a nuisance. Paper ends the interaction on a good note.
  2. You are pinning it to something. A noticeboard, a shop window, a van, the inside of somebody’s tool cupboard. A card that lives in a physical place is doing a job a link cannot.
  3. You are leaving it behind on purpose. Under a door, on a reception desk, with a quote. The person is not there, so there is nobody to scan anything.
  4. The room has no signal and they are on Android. An Apple Wallet pass survives this. An Android user opening a link does not.

Notice that three of those four are about the card being an object in a place rather than about the handshake. That is the part of paper worth keeping, and it is a much smaller part than the box of five hundred implies.

Questions

Digital or paper, answered.

Are paper business cards dead?

No, and anyone in this industry telling you they are is selling something. Paper still does one thing better than every digital card: it needs no phone, no signal, no camera and no explanation, and it survives being put in a pocket by somebody who was not really paying attention. What it cannot do is stay correct. The honest position is that paper is a better object and a worse record.

Is a digital business card better than paper?

For everything that happens after the handover, clearly. A printed card is wrong from the day your number changes and stays wrong forever, it cannot tell you who took one, and it gives you nothing back. A digital card can be corrected everywhere at once and can return the other person’s details to you. For the handover itself, paper is still smoother, which is why the best digital cards are the ones that ask least of the other person.

Should I carry both?

For a while, yes, and there is no shame in it. Keep a few printed cards for the people who visibly do not want to get their phone out, and use the digital one for everybody else. Most people who switch stop carrying paper within a few months, not because it stopped working but because they stop reaching for it.

How much do paper business cards cost?

The printing is usually the smaller number. The real cost is that a box of five hundred commits you to a phone number, a job title and an employer for as long as the box lasts, and one of those three will change first. The box then becomes a decision about whether to waste it or hand out something inaccurate.

Are digital business cards more environmentally friendly?

A digital card has no print run, no delivery and no box of obsolete cards in a drawer, so on the face of it yes. We are not going to attach a figure to that, because the honest calculation involves the energy cost of hosting and we have not done one we could defend. The claim we will make is narrower and verifiable: nothing gets reprinted when your details change.

What about people who do not have a smartphone?

Give them a paper card. This is a real situation and it has a simple answer. It is also worth noting that a digital card can be read out loud — cardr.co/yourname is a sentence — which paper cannot.

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