Almost nobody buys on the first visit, and almost nobody comes back on their own. Cardr makes sure you leave the forecourt with their details and a note, then writes the message that brings them in again.
The whole trade turns on the second visit, and the second visit is something you cause. They take a test drive, they say they will think about it, and whether they return depends on whether anyone contacts them and whether that contact is specific. Cardr captures their details on the forecourt with nothing for them to install, holds what they actually wanted against the name, and drafts the follow-up so it goes out that evening.
Twenty minutes of genuine interest, then a walk to their own car and a week of silence.
The forecourt
Twenty minutes of genuine interest, then a walk to their own car and a week of silence.
Every constraint above is what decides the format. A card that fails any one of the three does not get used a second time, however good it looks.
The relationship in this trade is with a person, not a dealership. They came in for the car, but they come back for the salesperson who was straight with them, and they will not find that person again if they have lost the name. A printed card from a pile on a desk is not memorable and does not carry a phone number they will still have in a fortnight.
The follow-up also has to be specific to survive. “Just checking in” is exactly what every other dealer sends, and it reads as pressure. “The one you drove is still here and the finance figure came back better than I quoted” is a different message, and it depends entirely on you having written down what they drove and what they were worried about.
Which is the case for capturing it at the moment rather than at the end of the day, when there have been six more people and a delivery.
Not a mock-up. The artwork below is drawn by the same function that draws the inside of the signed .pkpass file, in the same colours the real pass carries, so this is what Wallet shows.
cardr.co/danny-coyle
The scene changes by trade, but the mechanism does not. See every version of this page.
Deals are not lost in the meeting. They are lost in the week after it.
Also forEstate agentsTwelve viewings on a Saturday, three you can still remember on Monday.
Also forTradespeopleThe quote you never chased was the job.
PricingFree forever, or £12 a monthWhat each plan includes, and the sixty-day guarantee.
No. Cardr has no integrations of any kind. It exports contacts to CSV and vCard on Pro, which covers getting them into another system manually. If the dealership mandates that every lead lands in the DMS automatically, Cardr does not do that.
No. There is no team account and no shared lead pool, so each person would have their own. That is a genuine limitation for a dealership and worth weighing before anybody signs up.
No. The pass goes into Apple Wallet, which is already on every iPhone and cannot be deleted. Android users open your page from the QR code and save you to their contacts. Nothing to download and no account to create.
Edit your card once and every customer who saved it sees the new dealership, address and number on their phone. In a trade where people follow the salesperson, that is the most useful thing on this page.
Free forever for the card, the Apple Wallet pass and the two-way exchange, with no card details taken. Pro is £12 per person per month, or £9 a month billed annually, adding the contact memory, drafted follow-ups and reminders, with a sixty-day money back guarantee.
Nothing for the other person to install, and no card details to start.